Traditional Marketing:  TV, newspapers, local magazines, radio stations, billboards (Lamar will donate empty billboards), word of mouth (power of purple day), flyers/brochures.

 

Get a videographer to volunteer to film Relay and put together a DVD to be used the next year for marketing.

 

Door prizes at team captain meetings.  Can get purple ribbons at papermart.com

 

Put Relay cards in halloween candy bags.

 

State-of-Art Marketing

Relay online, online networking like Facebook, myspace, twitter, linkedIn, youtube; text messaging; craig's list; virtual Relay For Life (second life on rfl.org), MSN alerts through ACS; wiggio.com

 

Grassroots Marketing:  local, basics, one-on-one.  ACS Mission statement (read at every meeting); ACS Cancer Action Network; Join Birthday campaign.  Use people to spell HOPE at local park and invite media to cover it.