4 Questions for a Successful Marketing Plan

 
 
1.    What do you want to accomplish?
·        Promote a fundraiser
·        Recruit survivors
·        Recruit new teams
·        Recruit new sponsors
·        Thank the community
 
 
2.    Who is your audience?
·        Women, Men, Children
·        Business owners
·        Community Leaders
·        Cancer Survivors
·        Age, Race, Gender
·        Other demographics
 
 
3.    How do they get their information?
·        Traditional Media: TV, Radio, Newspaper, Billboard
·        Non-Traditional Media: Website, Email, Blog, Podcast, etc.
·        Newsletter
·        Mailing, flyer, postcard
·        Grapevine or Face-to-Face contact
·        Faith Community
·        Civic or community group
 
 
4.    Who influences them?
·        Church leaders
·        Mayor or another politician
·        Civic groups
·        School Superintendent
·        Local philanthropists
·        Local business owners

 


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March 10, 2009 - 2:14pm