I just got a local pizza place to agree on putting flyers on their to go boxes.  I want to be smart about this, so what is my best strategy?  Has anyone done this before?  The owner said I can 3 months worth if I want to.  Should I do 30 days of advertising kick off, 30 days of advertising for survivor/caregiver participation, and 30 days of general info about our Relay?  Any ideas?